Untapped capital: understanding the importance of retail investors

Contact PrimaryBid

Galvanize interest from retail investors

There are 5 million individuals in the UK investing directly in shares of publicly listed companies. Quoted companies cannot unlock these active investors during fundraises. PrimaryBid is the solution.

Our infrastructure seamlessly connects individual investors with publicly listed companies seeking capital to fund their growth.

In partnership with London Stock Exchange and Euronext, we can allow new and existing individual investors to participate in even the most accelerated processes.

Why raise with PrimaryBid?

Better outcomes

Retail shareholders represent an untapped pool of incremental capital that can add competitive tension to an institutionally-led order book.

Better governance

Companies have a duty to their entire shareholder base and retail investors deserve equal access to capital raisings as a matter of fairness.

Better liquidity

Retail shareholders broaden the depth and breadth of a company’s shareholder register; diversification away from institutions can enhance secondary market liquidity.

Better engagement

Fundraisings are not only about capital – they are an opportunity for a company to engage with key stakeholders at critical junctures of their corporate journeys.


Stock Exchange Collaborations




Retail Investors Accessed

Our recent transactions

Get In Touch

If you want to know more about PrimaryBid and how we helped other companies to get better access to capital.

020 7491 6519

PrimaryBid Limited is a limited company registered in England and Wales (No. 08092575) with its registered office at 21 Albemarle Street, London W1S 4BS. PrimaryBid Limited is authorised and regulated by the Financial Conduct Authority (FRN 779021).


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Investing in securities involves a significant degree of risk including loss of capital, rarity of dividends, lack of liquidity and potential for dilution and should only be done as part of a diversified portfolio. The value of an investment and the income from it could go down as well as up. The return of your investment is not guaranteed and you may get back less than you originally invested. Past performance is not an indicator of future performance. It is important that you read the Risk Warnings before considering any investment.